Vauxhall sans Opel could reallign with GM Daewoo, Holden

Vauxhall sans Opel could reallign with GM Daewoo, Holden

Noah Joseph

Chevrolet Aveo, a.k.a Chevrolet Kalos/Daewoo Gentra/Holden Barina/Pontiac Wave – Click above for a high-res image gallery

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Eyebrows raised at reports that General Motors could hold on to its British subsidiary Vauxhall even if – or, more likely, when – its German counterpart Opel would leave the family. With the model ranges of the two European GM divisions intertwined, a Vauxhall without Opel would seem like an empty shell. New reports suggest, however, that instead of re-plastering Opels with the griffin badge, the British marque could instead continue operations under GM ownership by importing products made by GM Daewoo Auto & Technology.

The restructuring of Vauxhall would also likely call for greater cooperation with GM Daewoo's neighbor to the south, Holden, which otherwise stands to lose significant revenues from the disintegration of GM's global operations, with Vauxhall and Pontiac having accounted for nearly half the production of its VE Commodore, sold in the UK as the Vauxhall VXR8 and in the United States as the Pontiac G8. Holden, for its part, also recently replaced many of its Opel-based products with rebadged GM Daewoo models. In the likely absence of Opel, the General's assets in England, Australia and Korea would likely end up cooperating more closely. However with Daewoos already on the European market as Chevrolets, the realignment could effectively be the end of the bowtie in Europe.




[Source: Autocar]ChevroletGMDaewooHoldenOpelVauxhallSouth Koreachevrolet aveoChevroletAveodaewoogm daewooGmDaewooGmDatholdenopelvauxhallI'm reporting this comment as:Rude or offensiveNot constructive / off-topicSexual contentSpam or misleadingOtherReported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

I wonder if that would mean GM would sell the Corvette in Europe as a Chevrolet again, instead of it's own brand.0ReportReply Anonymous5 Years AgoVauxhall reselling Daewoos depend on GM keeping Daewoo. And things aren't looking good. Basically, Korean government is demanding GM to hand over the control of Daewoo by selling a 30% stake(for a total of 58%) before it would inject any additional liquidity into Daewoo. If GM refuses, then Daewoo goes bankrupt and government gets to resell Daewoo to one of Korean suiters in the bankruptcy court auction. Either case, Korean government envisions regaining control of Daewoo and forming a second world class automotive group to rival Hyundai-Kia.

In other word, Daewoo itself is following the footsteps of Opel.0ReportReply Anonymous5 Years AgoIf GM holds on to Daewoo it could simply continue to sell them in Europe alongside Opels, but they would compete head-to-head rather than the budget brand.

If the Korean government regains control of Daewoo, GM can simply start making them with a partner in China instead.
0ReportReplyAnonymous5 Years Ago@ Matthew


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