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EntertainmentWorld SportTechTraveliReport Football Golf Tennis Motorsport Human to Hero Horse Racing Equestrian Sailing Analysis /* STORY PAGE SPECIFIC CSS */.cnn_stryspccvrgehdr { background:#fff url('http://i.cdn.turner.com/cnn/.e/img/3.0/mosaic/bg_speccov_hdr.gif') 0px 0px repeat-x; }.cnn_stryspcvh1 { position:relative; height:74px;background:transparent url('http://i.cdn.turner.com/cnn/.element/ssi/story/3.0/banner/intl.tennis.inc/tennis.jpg') 50% 0px no-repeat;overflow:hidden; }.cnn_stryspcvh2 { font:bold 10px/12px arial;color:#666;padding:0 0 2px 0; }.cnn_stryspcvh3 { font-family:arial, helvetica, sans-serif; font-weight:bold; font-size:18px; line-height:21px; }.cnn_stryspcvh4 { position:absolute; z-index:1000; float:left;margin:30px 0 0 10px;display:inline; }.cnn_stryspcvh5 { float:right;margin:30px 10px 0 0;display:inline;text-align:right; }.cnn_stryspcvh20 { padding:0 0 2px 0; }.cnn_stryspccvrgebot { height:3px; background:#e6e6e6; }.cnn_stryspccvh6 { width:100%; height:74px; text-align:center; left:0; }.cnn_stryspccvh6 a { display:block; margin:0 auto; width:451px; height:74px; }Part of complete coverage onTennisSHARE THISPrintEmailMore sharingRedditStumbleUponDelicious/* push in config for this share instance */cnn_shareconfig.push({"id" : "cnn_sharebar1","url" : "http://www.cnn.com/2014/12/09/sport/tennis/womens-tennis-association-media-deal-perform-wta/index.html","title" : "Women\'s Tennis Association inks media deal worth $525 million"});Women's Tennis Association inks media deal worth $525 millionDecember 9, 2014 -- Updated 1506 GMT (2306 HKT)window.CNN = window.CNN || {};(function setupContentMeta(ns) {ns.ContentMetadata = ns.ContentMetadata || {};ns.ContentMetadata.pageTopGallery = {};}(CNN));if (typeof cnnArticleGallery=="undefined"){var cnnArticleGallery={};if(typeof cnnArticleGallery.currentImageList=="undefined"){cnnArticleGallery.currentImageList=[];}}var expGalleryPT00=new ArticleExpandableGallery();expGalleryPT00.setImageCount(20);expGalleryPT00.setAdsRefreshCount(3);//cnn_adbptrackpgalimg("Women sports pioneers", 1);.cnn_html_slideshow_metadata > .cnn_html_media_utility::before{color:red;content:'>>';font-size:9px;line-height:12px;padding-right:1px}.cnnstrylccimg640{margin:0 27px 14px 0}.captionText{filter:alpha(opacity=100);opacity:1}.cnn_html_slideshow_media_caption a,.cnn_html_slideshow_media_caption a:visited,.cnn_html_slideshow_media_caption a:link,.captionText a,.captionText a:visited,.captiontext a:link{color:#004276;outline:medium none}.cnnVerticalGalleryPhoto{margin:0 auto;padding-right:68px;width:270px}
A look of disbelief is etched on the face of Alia Atkinson after she claims gold in the women's 100m breaststroke at the world short course swimming championships in Qatar. The win made her the first black woman swimmer to claim the world title. Click through the gallery for more female sports firsts:cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":true,"x":0,"y":0,"pos":1,"title":"Women sports pioneers"}
Google has honored American tennis legend Althea Gibson with one of its famous doodles on what would have been her 87th birthday, August 25. Gibson became the first person of color to win a Grand Slam event at the French Open in 1956. She went on to win at Wimbledon and the U.S. Open. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":2,"title":"Women sports pioneers"}
Mo'ne Davis, 13, is the first girl to throw a shutout in the Little League World Series, the sixth to get a hit in World Series history and the first Little Leaguer make the cover of Sports Illustrated magazine. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":3,"title":"Women sports pioneers"}
A former point guard for California State Polytechnic University-Pomona, Violet Palmer became the first female NBA referee in 1997.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":4,"title":"Women sports pioneers"}
Former WNBA player Becky Hammon accepted a position as an assistant coach with the San Antonio Spurs in 2014, making her the first full-time, paid female assistant on an NBA coaching staff. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":5,"title":"Women sports pioneers"}
Sprinter Wilma Rudolph was the first U.S. woman to win three gold medals in one Olympics, during the 1960 Games in Rome.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":6,"title":"Women sports pioneers"}
Eri Yoshida, then 17, became the first woman to play professional baseball with men in Japan when she pitched in an independent league game in 2009. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":7,"title":"Women sports pioneers"}
American golfer Babe Didrikson Zaharias was the first woman to play in a PGA Tour event during 1938's Los Angeles Open.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":8,"title":"Women sports pioneers"}
In 1997, baseball player Ila Borders became the first woman to pitch in a regular-season professional game, for the St. Paul Saints.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":9,"title":"Women sports pioneers"}
Canadian Manon Rheaume became the first woman to play in a regular-season professional hockey game in 1992 when she suited up for for the Tampa Bay Lightning. cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":10,"title":"Women sports pioneers"}
Before Danica Patrick, there was Janet Guthrie. Guthrie became the first woman to compete in the Indianapolis 500 and Daytona 500 back in 1977.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":11,"title":"Women sports pioneers"}
Toni Stone played shortstop for the Indianapolis Clowns of the National Negro Leagues. Pictured here circa 1950, Stone is believed to be the first women to suit up regularly for a professional baseball team.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":12,"title":"Women sports pioneers"}
Julie Krone became the first female jockey to win a Triple Crown race when she rode Colonial Affair to victory at the Belmont Stakes in 1993.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":13,"title":"Women sports pioneers"}
Shannon Eastin became first woman to officiate an NFL regular-season game in 2012.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":14,"title":"Women sports pioneers"}
Former Secretary of State Condoleezza Rice was one of the first two women admitted as a members to the Augusta National Golf Club in 2012.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":15,"title":"Women sports pioneers"}
Darla Moore, a South Carolina business executive, was granted membership to Augusta National Golf Club along with Rice.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":16,"title":"Women sports pioneers"}
Cammi Granato (pictured) and Angela James were the first women nominated to be inducted into the Hockey Hall of Fame in 2010.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":17,"title":"Women sports pioneers"}
Canada's Angela James, left, checks Germany's Elvira Saager during the Women's World Hockey Championships in Ottawa in 2010.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":18,"title":"Women sports pioneers"}
Negro League Newark Eagles baseball team owner Effa Manley poses with bats in the dugout in Ruppert Stadium in Newark, New Jersey, in 1948. Manley was the first woman elected and inducted to the Baseball Hall of Fame.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":19,"title":"Women sports pioneers"}
Basketball standout Ann Meyers Drysdale was the first woman to earn a full athletic scholarship from University of California-Los Angeles. She was offered a free-agent contract with the NBA's Indiana Pacers in 1979 -- unprecedented for a female player.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":20,"title":"Women sports pioneers"}HIDE CAPTIONWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneersWomen sports pioneers<<<
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20>>>Event.observe(window,'load',function(){if(typeof(cnn_adbptrackpgalimg) == 'function' && typeof(cnnArticleGallery) != 'undefined'){cnn_adbptrackpgalimg(cnnArticleGallery.currentImageList[0].image,"Women's Tennis Association inks media deal worth $525 million");}});STORY HIGHLIGHTSWTA announces 10-year media deal worth $525 millionAgreement with media organization PERFORMDeal designed to promote women's game across different media channelsFollow us at @WorldSportCNN and like us on Facebook(CNN) -- Women 1-0 Men?
If sponsorship of professional women's sport has traditionally lagged behind its male equivalent, the Women's Tennis Association (WTA) fired a shot across the gender divide Tuesday by announcing a $525 million 10-year media deal.Describing the deal as "groundbreaking," the WTA's agreement with media organization PERFORM seeks to win greater exposure for the women's game.
"This is a game-changing and historic moment for our fans and for women's sport," WTA Chairman & CEO Stacey Allaster said in a statement.
#WTA & PERFORM announce 10yr $525 Million media agreement--> http://t.co/J5POQV5lsW #tennis pic.twitter.com/GOGxtAGwjW
— WTA (@WTA) December 9, 2014Allaster told the New York Times the deal was the "largest in women's sports history" and more than "doubles the $21 million the WTA currently receives."
As part of the agreement, the WTA and PERFORM will set up a joint venture -- WTA Media -- which will deliver the content across television, the internet, mobile as well as social media.
"We are strong believers in the exceptional sport entertainment value of the WTA and are committed to driving the value for all WTA members and partners," said PERFORM's Joint-CEO, Simon Denyer.
Read: How tennis conquered the world
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Five-time grand slam champion Martina Hingis has followed her mom into a coaching role, setting up a new tennis academy in Barcelona, Spain. Loading weather data ...
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