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Could Porn Internet Domain Foreshadow Online Gambling's Future? The granting of a domain dedicated to pornography on the Internet makes analysts wonder if online gambling will also receive its own dot zone.
This week, the Internet Corporation for Assigned Names and Numbers, the non-profit, independent organization in charge of assigning domain names and IP addresses, gave approval to a proposal to create a new suffix specifically for pornographic sites. The designation of .xxx as a grouping for adult-oriented and sexual sites may portend a future domain for online gambling sites.
The decision to offer porn sites an exclusive domain may bring more customers directly to the product they want. Communities and regulators may also, in turn, find sites using the .xxx easier to censor and isolate.
The move by ICANN brought mixed reactions from sources on both sides of the pornography issue. While some porn distributors liked the concept, others say putting pornography apart from the rest of society continues a stigmatization of the industry and allows censors to locate an easy target.
Strangely enough, religious groups also denounced the dot.x plan, saying it would give porn more legitimacy and increase the amount of pornography on the Internet.
Still, Internet casino operators are eyeing the idea of a specialized domain. Online gambling sites could become transparent and cooperative with regulatory law by occupying a domain that clearly indicates the gaming connection.
If regulation is passed in the US, online gambling sites may benefit by establishing a domain that tells both the consumer and regulators the site is a gambling venue. As long as mirrored sites exist on other domains to prevent censorship, online casino companies could conduct business at .gam, giving them the same Internet impact as governments and schools using .gov and .edu.
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