Chrysler's next-gen minivans will get more expensive


Jonathon Ramsey
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Chrysler introduced the value-oriented Great American Package on the base model Chrysler 300 in 2005. That morphed into the American Value Package available as an option on the Dodge Grand Caravan in 2012, which made it the lowest-priced minivan in the country, now with an MSRP of $21,395. Automotive News reports that Chrysler is going to kill the value package when the new Town & Country arrives for 2017, because the new platform and technology of the coming minivan make it "a difficult price point to get to."AN says the next-generation haulers will come in around $26,000 and can go beyond $45,000 with options; clicking every "Add" button we could find on the Town & Country build page, we couldn't get past $43,000 for today's model. That entry pricing in 2017 would eliminate the first three trims on the Dodge option, the American Value Package, the SE that starts at $24,195, and the SE Plus that starts at $24,995.
This makes us think the next-generation haulers will take a sizable step upscale in terms of feel, content, and trim, a la the Chrysler 200. In this writer's opinion, if they do as good a job as they've been doing recently, the extra money will be worth it. There have been spy shots and a lot of rumors about it, like the Caravan minivan going away and becoming a crossover, but we'll see it revealed at the 2016 Detroit Auto Show.
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The base MSRP for a Sienna is $29,550, but the Truecar price is currently $25,989 and will like drop to around $25K near the end of the year. Toyota builds a much higher quality, longer lasting product, and everybody knows it. It's no secret that Chrysler only attacks buyers because they seriously undercut Toyota on price. So they can set MSRP to whatever they want, but even if it's nicely appointed, dealers are going to have to put a decent amount of money on the hood of any Chrysler minivan to move it in decent numbers from under the Sienna.
I'm not talking about how it feels when on the showroom floor. That's "initial quality" for which Chrysler has always scored fairly well at, but doesn't concern me. I'm talking about whether you need to replace the transmission at 100,000 miles or what the chances are that the car will reach 200,000 miles. That long term quality, or durability is what Toyota has, since the 70s, had many times over Chrysler. Perhaps today's Chrysler vehicles are better, but I've thought that before. It will take maybe 10 years to find out.
My father has bought many Chrysler products. He has kept them all to nearly 200,000 miles, but has a retired aircraft mechanic, and maintained those thing perfectly, stretching their life to their outer limits. If he had bought a Toyota decades ago, he likely never would have bought another car.
If it were $26K, that would still make it the cheapest van on the market and I'm sure it will come with more standard equipment than the current base model. The current T&C starts over 30K and the base Caravan is joke. By the time you add features that should be standard to the Dodge van (such as vents for rear passengers), it will be around this price anyway.
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